Helping B2B Companies Build Stronger Marketing
Sharper focus, stronger execution, measurable growth.
Experienced marketing leadership, when you need it most.
Not every business needs a full-time Marketing Director.
I work as an embedded member of leadership teams, providing experienced marketing leadership during periods of growth, transformation or change.
Whether you're building a marketing function, improving commercial performance or preparing for your next stage of growth, I provide practical leadership that strengthens capability and delivers measurable business outcomes.
Typical engagements
Fractional Marketing Director
Interim marketing leadership
Executive coaching
Board reporting
Marketing team development
Turning strategy into commercial momentum.
Strong products still need a clear route to market.
I help B2B companies define where to compete, who to target and how to position themselves to win more of the right customers.
By aligning marketing, sales and leadership around a common commercial strategy, businesses move faster and execute with greater confidence.
Typical projects:
Market positioning
Go-to-market planning
Value proposition
Customer segmentation
Commercial planning
Winning the customers that matter most.
The greatest opportunities often come from a relatively small number of customers.
I help businesses identify their highest-value prospects and build focused programmes that improve engagement, strengthen relationships and create better commercial conversations.
Rather than trying to reach everyone, the focus is on building deeper relationships with the organisations that will have the greatest impact on long-term growth.
Typical projects:
Strategic account planning
Buying committee mapping
Personalised engagement
Sales enablement
Opportunity planning
Building marketing that's ready for the next stage of growth.
As businesses grow, marketing becomes more complex.
Processes evolve, technology changes and reporting becomes increasingly important.
I help organisations modernise marketing operations, improve measurement, simplify processes and build marketing functions that are better aligned with commercial objectives.
Typical projects:
Marketing operating model
Marketing technology
Performance reporting
Team development
Process improvement
Helping marketing teams use AI in practical ways.
AI is changing how modern marketing teams operate.
I help businesses introduce AI into everyday marketing activities to automate research, improve customer insight, accelerate planning and reduce manual effort.
The focus is always on practical application rather than technology for its own sake.
The AI workflows I've developed already support account research, buying signal analysis, content development, campaign planning and marketing reporting, helping teams achieve more without increasing headcount.
Typical projects:
AI workflow design
Marketing automation
Account research
Content generation
Performance reporting
Helping commercial teams work together.
Marketing performs best when it operates as part of the wider commercial team.
I help organisations create stronger collaboration between sales and marketing through shared planning, better reporting and common commercial objectives.
The result is clearer accountability, stronger pipeline development and better customer engagement.
Typical projects:
Shared planning
Revenue reporting
Sales enablement
Pipeline management
Executive dashboards
Independent advice for leadership teams.
Sometimes businesses don't need another agency or another supplier.
They need an experienced marketing leader who can provide objective advice, challenge existing thinking and help leadership teams make better commercial decisions.
I work closely with founders, CEOs and executive teams during periods of growth, transformation and organisational change.
Typical projects:
Strategic planning
Executive mentoring
Marketing reviews
Growth planning
Transformation programmes
More on How I Work…
A closer look at the systems and approach behind the work.
Covers the four areas of support, engagement models, and the AI agent workflows behind my go-to-market system.
Let’s Chat!
Whether you're looking for experienced marketing leadership, a clearer go-to-market strategy or practical ways to introduce AI into your marketing team, I'd be happy to discuss your plans. Every engagement starts with a conversation about your business, your priorities and where you want to grow next.