Helping B2B Companies Grow
Marketing leadership built on commercial results.
Built on Marketing Leadership.
I founded PredictiveB2B to help B2B companies build marketing that delivers measurable commercial outcomes.
Drawing on leadership experience across financial services, technology and enterprise software, I combine strategic thinking with practical execution, working alongside leadership teams to strengthen marketing, improve sales and marketing alignment, and create sustainable growth.
Oliver Finn, Principal Consultant and MD, PredictiveB2B
Marketing that drives commercial growth.
Successful marketing starts with understanding where growth opportunities exist. I work alongside leadership teams to sharpen positioning, align sales and marketing, and build the account-based and demand generation programmes that turn that understanding into pipeline and revenue. Every recommendation is designed to create commercial value, not simply increase marketing activity.
Building AI-enabled marketing agents
I help B2B companies design and operate AI agents for B2B marketing and go-to-market execution. These agents manage workflows that research accounts, enrich data, score buying signals, draft outreach and content, and report on performance, with human judgement retained at every step.
The result for clients is marketing capacity that would otherwise need a much larger team: signals are turned into actions and where days of manual effort become hours. This framework is already live in commercial use.
For companies looking to scale faster without scaling headcount at the same rate, this is increasingly where the real advantage sits with AI.
Working alongside your team
Every business is different. That's why we work as an extension of your team, building on the strengths already in place rather than replacing them.
Whether you need strategic direction, support for your marketing function or help delivering major initiatives, I provide practical expertise focused on measurable commercial outcomes.
Let’s Chat!
Every B2B company faces different commercial challenges. Whether you're refining your marketing strategy, focusing on the right customers or looking to improve commercial performance, we'd be happy to discuss your objectives and explore how PredictiveB2B can help.